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This web site states the following, "SOS Swim School is different than the others available." We saw that the web page also said " Through our program children learn, in a matter of weeks, the skills that often take years to learn in traditional swim lessons." It also said " Give your child the gift of safety while providing them with the foundations for a life long love of the water. Ready to sign up? Click on PHOTO above to see a 3D version." The header had swim as the highest ranking optimized keyword. It is followed by swim lessons, swimming, and infant which isn't as ranked as highly as swim. The next words sosswim.com uses is baby. infants was included and might not be viewed by search engines.